How not to pitch investor the Middle East? Is it true that Arabs don’t say no and does that mean they are willing to invest? These and many other questions are answered in Part II.
- Tips and Tricks
How not to pitch investor the Middle East? Is it true that Arabs don’t say no and does that mean they are willing to invest? These and many other questions are answered in Part II.
In the first half of 2023, the number of companies registered with the Dubai Chamber of Commerce exceeded 30K an increase of approximately 43% compared to 2022. In addition, Dubai topped the rankings in terms of foreign direct investment volume with $5.7bn. We’ve collected features to help entrepreneurs on their difficult and exciting journey.
✔️ The Ministry of Economy of the UAE publishes reports on global and UAE economic trends.
✔️ The leading financial center, DIFC, prepares annual reports on its activities, which can partially supplement the reports of the Ministry of Economy.
✔️ The Chamber of Industry also publishes annual reports on the UAE market.
✔️ The UAE Ministry of Tourism publishes annual reports about the industry,
✔️ The UAE Ministry of Foreign Affairs publishes a general overview of the country, including population data.
As a rule, they contain specific industry research. Such reports include a market overview, from constraints and drivers to analysis market segmentation, competitive landscape and forecasts.
In particular, you can pay attention to the reports of consulting companies Grand View Research and Mordor Intelligence, which are among the most reputable in the UAE, recommends Deputy General Director of Opportunity Accelerator Boris Efimchik.
To find respondents for in-depth interviews in the UAE, you can post a survey on social networks on your page or in thematic groups, communities and chats. In Telegram you can search for interviewees via special groups,in particular CustDev ru, and the random coffee bot, which every week offers the user a contact by his requirements, advises the head of the digital luxury real estate agency Drumelia Yaroslav Mudry
Corporate customers can be analysed via LinkedIn. To make your search easier, join groups that may be of interest to your target group. You can search for customers and talk to them directly. If a potential client’s representative is closed, try to briefly outline the gist of your conversation in the preamble of the request for correspondence, advises Mr Mudry. In addition to LinkedIn, the expert also advises checking customer reviews from competitors to understand the “pains” of the audience. In LinkedIn analytics, you can see the profiles of those who follow your company page: positions held, length of service, industry. The total number of subscribers is updated once a day.
Auxiliary tools for customer research can be:
🔎 BrandWatch is a social media monitoring tool to analyze indicators such as publications and the combination of their formats, fans and fan growth, reactions, comments, reposts, overall engagement, average engagement per post, etc.
🔎 Google Alerts is a free tool that allows you to create notifications for new mentions of keywords in Google search results, news, blogs, and forum discussions. This tool helps analyze the market situation both to your brand and competitors by creating “alerts”. To set up alerts, you need to select the frequency, sources, language, and country.
Additional tools for competitor research can be:
Listed companies usually publish investor reports on their official website, where you can find detailed information about the company’s financial position and creditworthiness as well as the financial results of its activities
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