Flip

Search blog posts

AI shapesyour clients' decisions.But do you shape AI?

Flip helps companies launch, configure, and manage a new AI interaction channel with customers.

One platform. 4 modules. Shared data.

How it works

Your brand in answers

  • ChatGPT
  • Gemini
  • Perplexity
  • Alice AI
  • Grok
  • Claude
  • DeepSeek
  • Qwen
  • GigaChat

How it works

Audit. GEO. Knowledge Graph.AI analytics —in one system.

We study how customers behave in AI systems, build brand presence in recommendations, reinforce it through a digital passport and GEO, and measure impact through analytics.

  • 6+

    AI systems under analytics

  • 24/7

    Real-time brand monitoring

  • /01

    Knowledge Graph in the Runet

  1. Step 1

    We analyze customer behavior and AI output for the brand and category. We identify sources that shape LLM answers.

    Flip Audit

  2. Step 2

    We strengthen brand presence in those sources.

    GEO / AEO

  3. Step 3

    We structure data through the company's digital passport for AI systems.

    Flip Knowledge Graph

  4. Step 4

    We track changes in AI recommendations with the monitoring system and adjust tactics.

    Flip Analytics

Can be connected as a full platform or assembled from the modules you need.

Module 1 · Audit

FlipAudit

What we reveal:

  • What customers ask, how they ask, and in which situations across your category
  • How AI systems currently describe your brand
  • Which competitors are recommended instead of you
  • Which sources models rely on to produce those recommendations
  • Where your share of AI visibility is being lost

You can immediately use the findings in SEO, PR, content, and performance channels.

Available as a standalone module or as part of the platform.

Module 2 · GEO/AEO — Strategy + Execution

Generative & AnswerEngine Optimization

We strengthen brand AI visibility through sources used by LLMs:

  • Authoritative media
  • Knowledge bases
  • Structured data
  • Technical markup
  • Content and citation strength

This helps the brand appear more often in recommendations from ChatGPT, Gemini, Claude, and other AI systems.

Available as a standalone module or as part of the platform.

Module 3 · Knowledge Graph

FlipKnowledge Graph

This is your brand's Wikipedia layer for AI: a structured data foundation where we:

  • Connect brand entities into one graph
  • Eliminate AI hallucinations
  • Improve answer consistency across models
  • Control how AI understands the company
  • Build a resilient AI profile for the brand

Knowledge Graph helps AI systems interpret your brand and product more accurately and reduces confusion with competitors.

Module 4 · AnalyticsBETA · SOON

FlipAnalytics

We track:

  • Share of brand mentions
  • Recommendation frequency
  • Cited sources
  • Changes in AI output
  • Competitor presence

Our proprietary AI output analysis methodology removes the need to manually review hundreds of ChatGPT and other LLM responses.

Join beta

Available as a standalone module or as part of the platform.

Results

Numbers are more reliablethan promises.

Period12 months · 2025–26

  1. CR · Citation Rate

    20%+

    Site citation rate

    How often AI systems cite the brand site in long-form answers.

  2. BV · Brand Visibility

    50-75%

    Growth in 3 months

    The increase in brand presence inside AI answers during the first quarter after launch.

  3. SOV · Share of Voice

    TOP3

    Category position

    The brand enters the top three mentions for relevant target queries.

Flip · Academy

How brands work with AI channels:from strategy to execution.

In partnership withHSE

A practical program for CMOs, digital and PR directors, and B2B teams. From strategy to GEO tooling through real cases.

  • 6

    Modules

  • 6 weeks

    Format

  • 120+

    Cases

Learn when the course starts

Course program

6 weeks · online
  1. /01

    AI audit and strategy

    Strategy · 1 week

  2. /02

    AI content: production and distribution

    Content · 1 week

  3. /03

    Knowledge base management

    Knowledge Graph · 1 week

  4. /04

    Schema.org and technical markup

    Tech · 1 week

  5. /05

    Analytics and GEO metrics

    Analytics · 1 week

  6. /06

    Cases and project defense

    Final · 1 week

Flip Audit · Discovery call

Request an AI visibility audit

We align on your category, intent map, and current AI visibility baseline. Then we prepare a concrete audit scope with timeline and expected outcomes.

  • Define target categories, buyer intent, and competitive benchmark
  • Review where AI systems cite, misclassify, or ignore your brand
  • Deliver a practical roadmap for SEO, PR, and GEO execution

A sales manager will follow up during the business day.

GEO / AEO · Strategy call

Discuss GEO and answer-engine strategy

We map the shortest route from your current content and authority profile to stable AI recommendations in your target segments.

  • Choose channels: media, structured data, knowledge bases, and technical markup
  • Set KPI model: citation rate, share of voice, and recommendation frequency
  • Confirm execution model: your team, our team, or a hybrid rollout

We will reply with possible strategy session slots.

Request sent. We will reply during the business day.